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Sunday, November 14, 2010

You are the Spokesman for the Christian Brand!

By instinct humans tend to gravitate toward things they feel affection for: people, food, events, sport teams you name it we look for the wow factor and love to be part of it. Take for example commercials that marketers have created by placing employees on the front line as the spokesman for various brands: Pizza Hut, Fidelity, as well as all have found great success using this marketing approach. Simply put employees are now seen as a company’s best asset. What better person can you get to express commitment, dedication, and attentiveness toward a brand/company than its employees? Stormy Simon, Overstock senior VP-marketing and customer care, who herself has appeared in company ads stated, "We're showing our employees as the face of our company in this age where in the last few years, people have lost some trust [in corporate America].” These are people consumers can relate with.

This concept or principle of using “employees” as spokes persons is nothing new. Can it be said that Jesus Christ himself implemented such a practice with his disciples? Are followers of Christ nothing more than Christian brand ambassadors? Is it not true that one job requirement of a Christian is to Let your light so shine before men that they may see your good works and glorify your Father which is in heaven? Matt. 5:16 Through our daily walk with Christ we have learned, understand and deliver what the Christ brand is all about to non-believers as well as those who are stuck in the middle of confusion.

Jesus hand picked his disciples and charged them to follow Him and they will be made fishers of men”. Matt. 4:19 Also, during His ministry Jesus gave authority to the disciples to go and make more disciples in nations teaching them to observe all things commanded of them. Matt. 28:16-20.

As a genuine, loyal ambassador for Christ’s brand along with a willingness to help your fellow man in need, people can be converted. So rekindle the fire within so others can see the God in you!


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